INITIALE MUSE _ Renault Internship Project
[Creation of a French luxury brand called INITILE]
INITIALE MUSE design was based on the analysis of French celebrities. French celebrities tend to express their own value and atmosphere; they don’t prefer a type of ostentatious styling. It was big difference in comparison with American or Asian celebrities. Therefore, design keywords was ‘Express inner beauty and value’ and ‘Scarcely perceptible’. In order to express these keywords, INITIALE MUSE design was made by good combination of 3 type of black materials; matt black, glossy black, and transparent black. Hidden wheels are covered by black glass as well, which might be a kind of see through look feeling. And it was designed as an asymmetric car for expressing informal atmosphere like French celebrities.
BMW SIG _ RCA Degree show 2014